A Real Case Study from Saudi Campaign: Our Client Midad Advance Success Story with Google Ads
Introduction
Google Ads is the predominant digital marketing method for various reasons.Beingthe most used digital platform, Google Ads helps businesses gain successful leads. Google Ads is a PPC (Pay Per Click) digital marketing method and it has been widely used by B2C and B2B brands.
The transformingbusiness landscape of Saudi Arabia is a fertile land for digital marketing activities. Saudi Arabia has a smartphone penetration rate of over 95%. This makes digital marketing activities —especially Google Ad campaigns —more efficient and impactfulin the region. This blogdiscusses the recent successful Google Ad campaign in Saudi Arabia
Why Choose GoogleAds
Unlike traditional marketing methods that comeat the top of the sales and marketing funnel, Google Ads lands at the bottom. In other words, people are ready to buy at the bottom of the funnel. You can catch people at the moment when they are ready to buy. At a time when digital purchasing/online spending is skyrocketing in Saudi Arabia, the relevance of Google Ads is higher. According to Arab News, 74% of Saudi shoppers use Google Search to research products before buying. According to the Global Search Network, 63% of people have clicked on a Google ad globally.
Compared to other popular digital marketing methods such as SEOand social media ads, Google Ads is more effective. There are several reasons why it dominates digital marketing. Firstly, you can catch people at the moment when they are ready to buy since the ads are visible when people search on Google for their desired products. The targeting is also quite high. It directly targets people with more purchasing potential. Analysis of ad spending, clicks and targetinghelps you modify the Google Ad campaign. Above all, the ROI is higher than any other platform.
Benefits of Google Ads
More and more businesses —even companies in the B2B sector —adopt digital marketing strategies and spend a good budget for Ads. The strong leads and the best ROI are the major reasons for this, unlike traditional marketing and sales activities. Accordingto updated statistics, around 65% of small to medium businesses use Google Ads. It generated total revenue of $237.855 billion in 2023 worldwide.
It’squite important to note that the average ROI of Google Ads is 200-300% and it translate that the business earns $2 for every dollar spent. Considering these stats, it is obvious that Google Ads brings more revenue than other digital marketing activities.
Case Study of Saudi Google Ads Campaign
Now, let’s get into the case study of how the Google Ads campaign helped our client, Midad Advance, a Saudi-based security and access solutions provider. They distribute access solutions, ID card printers, RFID cards and related products and solutions. Midad approached us with a whole lot of requirements. Relatively a new company, Midad wanted to start from scratch.
The branddid not have a website, social media account or any strategyfor digital marketingon table. We suggested the best digital marketing strategiesand branding activities for the brand to establish. Firstly, we created a sales funnel for the client and later developed an impressive website. Once the website was ready, we started the Google Ads campaign. This helped us gain good results within a few days.
In the 30-day-long Google Ads campaign, we generated 29 successful quality leads. It’s important to note that, the value of each lead is veryhigh. The total quoted value for the 29 leads is 2.08 million SAR. For a brand with no digital presence getting such a high ROI is a good start for their marketing and sales activities.
Team Midad was extremely happy with the results and decided to continue DSS-AI as their digital marketing partner. Would you like to see such successful results for your brand? Contact us today and let us take care of your marketing and ensure valuable leads.
Strategies we used in the campaign
We tried different strategies to make this Google Ads lead generation campaign highly successful. Google gives us plenty of methods and tools to choose from, and the right optimisation leads toa successful campaign. Let’s explore different Google Ads campaigns, strategies, and tools we used in the campaign.
1. Dynamic Search Ads (DSA)
Dynamic Search Ads is one of the most powerful Ad campaigns perfect for technical and related niche markets. Our client sells technical products and this campaign made a huge impact. Unlike the traditional Ad campaign, DSA automates the campaign and eliminates manual keyword bidding, keyword search and choosing match type. Here,Google decides the title, description and whom the ad targets. We rightly optimised the DSA campaign and it showed valuable results.
2. Target ROAS (Return on Ad Spend) Bidding
Target ROAS smart keyword bidding strategy allows you to optimise your campaign budgets towards preferred Target revenue goals. For this campaign, we optimised the best Target ROAS bidding strategy for our client that was apt for their budget. This allowed us to gain the best return for the ad spent.
3.Ad Extensions Utilization
Ad relevancy and Click-Through Rate (CTR) are important aspects of a successful Google Ad Campaign. Ad extensions play a vital role in improving and increasing CTR. In this particular ad campaign, we used the appropriate extensions like Google Ads Sitelink extension to improve CTR
4. Remarketing Campaigns
Remarketing is an important strategy to increase conversions. For our clients, we created a list of audiences who already engaged with the previous ads. This remarketing allowed us to gain successful leads.
5. Responsive Search Ads (RSA)
Responsive Search Ads are an ad type or tool to improve the Ad strength. Ad adhering to relevant keywords and following Google guidelines, we wrote the best ad copy for Midad and executed it. The ad strength was ‘excellent’ according to Google which means it was right to perform well.
6. Audience Targeting and Segmentation
Targeting the right audience is an integral part of any digital marketing campaign. We analysed Midad’s target audience based on demography, geography, and behaviour. We targeted access and security solution distributors, engineers and similar professionals in Saudi Arabia. It helped us target the right audience who later converted into potation customers.
6. Geo-Targeting
Geo-targeting is locating the target audience based on the location. Riyadh was the central area where we focused and that’s where most leads came from.
We also used other effective strategies such as call-only campaigns, Competitor Ad Study & Analysis, A/B Testing and Continuous Optimisation, Regional Language Ads and so on.
Conclusion
We are immensely happy with the result we brought for Midad Advance. The relevance of digital marketing —even for particular B2B niche markets —in contemporary timesis pivotal. This also proves that Google Ads is an excellent digital marketing method. DSS-AI believes in successful digital marketing that derives lead-oriented results. Would you love to improve your sales in Saudi Arabia through digital marketing? DSS-AI is with you to show your company’s full potential in the digital space.
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